Bertelli Intent To Wider The Audience Of America’s Cup

  • Prada is the sponsor of challenger Luna Rossa and America’s Cup.
  • The America’s Cup upcoming 36th edition will take place in Auckland and it is scheduled for March 2021.
  • The Prada Cup started for choosing a challenger to New Zealand.
  • Prada CEO, Bertelli wish to access to a massive audience.

Patrizio Bertelli aims to make sure that the America’s Cup 36th edition, which Italian fashion house Prada sponsors, is accessible to as big an audience as it is possible.

Prada informed the media “sailing is a special sport among many adventure sports and if talk about America’s Cup, then it is one of the foremost events. Therefore, according to me, it is crucial that for viewers, the media access should remain free of charge and at the same time, it should remain accessible to everyone easily. This will ensure that more numbers of people turn out to watch this event.”
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