- Prada is the sponsor of challenger Luna Rossa and America’s Cup.
- The America’s Cup upcoming 36th edition will take place in Auckland and it is scheduled for March 2021.
- The Prada Cup started for choosing a challenger to New Zealand.
- Prada CEO, Bertelli wish to access to a massive audience.
Patrizio Bertelli aims to make sure that the America’s Cup 36th edition, which Italian fashion house Prada sponsors, is accessible to as big an audience as it is possible.
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